Beginner’s Guide to SEO [Search Engine Optimization]

Are you an SEO job seeker? After all, this is a guide you need to read.

 

You will learn the basics of how SEO works and why it is so important, and:

 

  • Fundamentals of search engine optimization. What SEO is now, why it matters, how people search and what they want, how long it takes to see results, and other major challenges you will face in your career.
  • Key features. Why links, keywords, and high-quality content are all very important to SEO success. Also, we break down some of the biggest SEO myths.
  • How to proceed with your SEO education. Find high-quality online publications to read, digital marketing conferences to attend, and industry experts to follow.
  • SEO history. From the start of websites and search engines in the 1990s to the present day, we repeat the most important history to help you understand where to search, where today, and where SEO is heading in the future.

P.S.! When you are ready to delve deeper into SEO, be sure to check out the following Search Engine Journal, how to do SEO Complete SEO Guide. It includes everything you need to know.

I’m gonna show you exactly how to rank on the first page of Google, step by step. In fact, SEO basics I used this exact formula to rank on the first page of Google for competitive keywords, like link-building tools, 

backlinks, and SEO checklists. I’m aayat , the founder of atozbrother, the place where marketers turn for higher rankings and more traffic. 

And if you wanna rank number one in Google, you’ll love the actionable steps in this article. Keep watching. I have a confession to make. 

I used to hate SEO. That’s mostly because my first website wouldn’t rank no matter what I did. It was super frustrating. I hate you SEO! And to make matters worse, I was following all the advice that I read from so-called SEO experts. 

  • “Create great content 
  • Add keywords to your page 
  • Make sure that your site loads fast.” 



Yeah that stuff can help a little. But it’s not gonna rocket your site to the top of Google’s first page. And when I realized that, I decided to run lots of SEO experiments.

  1.  I tested title tags,
  2.  backlinks, 
  3. anchor text,
  4.  internal links, 

and more. And over the years, I started to put the pieces together. Flash forward to today and I rank number one in Google for tons of competitive keywords, like nofollow links. And “Success Magazine” recently called me 

“The world’s foremost expert on search engine optimization.” Okay, enough bragging. Now it’s time for me to reveal to the process that you can use to rank on the first page of Google, step by step. So let’s kick things off with step number one, 

 

  • find three keywords. So your first step is to find three keywords. They are keywords that you’ll create content around in the next step. And here’s exactly how to find great, low competition keywords. 
  • First, head over to AnswerThePublic. This free tool finds questions that people ask on forums, blogs, and on social media and it turns those questions into awesome keywords. The best part? The keywords that you get from AnswerThePublic are usually long tail keywords. In case you haven’t heard of them before, long tail keywords are just keywords that are long and very specific.

 For example, a keyword like keto diet is a short tail keyword. But keto diet breakfast recipes is a long tail keyword. Even though not a lot of people tend to search for long tail keywords, they’re also not super competitive. 

Which makes them perfect keywords to go after if you’re just starting out. Another great way to find keywords is believe or not, RedAre you an SEO job seeker? After all, this is a guide you need to read.




You will learn the basics of how SEO works and why it is so important, and:

 

  • Fundamentals of search engine optimization. What SEO is now, why it matters, how people search and what they want, how long it takes to see results, and other major challenges you will face in your career.
  • Key features. Why links, keywords, and high-quality content are all very important to SEO success. Also, we break down some of the biggest SEO myths.
  • How to proceed with your SEO education. Find high-quality online publications to read, digital marketing conferences to attend, and industry experts to follow.
  • SEO history. From the start of websites and search engines in the 1990s to the present day, we repeat the most important history to help you understand where to search, where today, and where SEO is heading in the future.

P.S.! When you are ready to delve deeper into SEO, be sure to check out the following Search Engine Journal, how to do SEO Complete SEO Guide. It includes everything you need to know.

I’m gonna show you exactly how to rank on the first page of Google, step by step. In fact, SEO basics I used this exact formula to rank on the first page of Google for competitive keywords, like link-building tools, 

backlinks, and SEO checklists. I’m aayat, the founder of atozbrother, the place where marketers turn for higher rankings and more traffic. 

And if you wanna rank number one in Google, you’ll love the actionable steps in this article. Keep watching. I have a confession to make. 

I used to hate SEO. That’s mostly because my first website wouldn’t rank no matter what I did. It was super frustrating. I hate you SEO! And to make matters worse, I was following all the advice that I read from so-called SEO experts. 

  • “Create great content 
  • Add keywords to your page 
  • Make sure that your site loads fast.” 

Yeah that stuff can help a little. But it’s not gonna rocket your site to the top of Google’s first page. And when I realized that, I decided to run lots of SEO experiments.

  1.  I tested title tags,
  2.  backlinks, 
  3. anchor text,
  4.  internal links, 

and more. And over the years, I started to put the pieces together. Flash forward to today and I rank number one in Google for tons of competitive keywords, like nofollow links. And “Success Magazine” recently called me 

“The world’s foremost expert on search engine optimization.” Okay, enough bragging. Now it’s time for me to reveal to the process that you can use to rank on the first page of Google, step by step. So let’s kick things off with step number one, 



  • find three keywords. So your first step is to find three keywords. They are keywords that you’ll create content around in the next step. And here’s exactly how to find great, low competition keywords. 
  • First, head over to AnswerThePublic. This free tool finds questions that people ask on forums, blogs, and on social media and it turns those questions into awesome keywords. The best part? The keywords that you get from AnswerThePublic are usually long tail keywords. In case you haven’t heard of them before, long tail keywords are just keywords that are long and very specific.

 For example, a keyword like keto diet is a short tail keyword. But keto diet breakfast recipes is a long tail keyword. Even though not a lot of people tend to search for long tail keywords, they’re also not super competitive. 

Which makes them perfect keywords to go after if you’re just starting out. Another great way to find keywords is believe or not, Reddit. 

Just head over to a subreddit where your target audience hangs out and takes a look at the topics that people are talking about. 

You can even pop these topics into AnswerThePublic to find long tail versions of these topics. Finally, head over to explodingtopics.com.

 This is another free tool that bubbles up trending topics in industries like tech, health, fashion, marketing, and more.

 And because these topics are relatively new, the keywords that people use to find information on them aren’t usually that competitive.

 So once you have at least three keywords ready to go, it’s time for

 step number 2, 

  1. create epic content. So I recently teamed up with BuzzSumo to analyze 912 million articles. And one of our more surprising findings was that most content on the web doesn’t get shared or linked to.

 In fact, we found that 94% of all articles online have zero links. Zero. And there’s a simple reason for that. Most of the content that people publish isn’t that great. 

And if it’s not great, it’s gonna get lost among the millions of 

  • blog posts,
  •  tweets, 
  • YouTube videos,
  • Twitch streams

 that come out every day. So for your content to stand out, it can’t just be good, or even great. For your content to be something that someone else would wanna actually link to, 

it needs to be epic. Now there’s no formula for creating epic content, or else everyone would do it. But there are a few things you can do to increase the odds that people will share and more importantly,

 link to your content. First, you wanna publish content that’s long and in-depth. The BuzzSumo study that I mentioned earlier uncovered a little interesting nugget.

 And that nugget was that longer content gets more links than short content. Specifically, long form content gets an average of 77% more backlinks than short content. 

Does this mean that publishing longer content will automatically bring in thousands of links? Of course not. But publishing

 

 in-depth content

 that does cover an entire topic in-depth can increase the odds that people link to you. For example, this post from my blog is 4,700 words long. 

And because this post has everything there is to know about link building in one place, over 1,000 different sites have linked to it. Next, you wanna 

add a hook 

to your content. A hook is something that would make a blogger or journalist wanna a link to your content. 

  • Your hook can be a stat, a
  • case study example,
  •  a unique strategy, a 
  • rare interview, a tool or widget, 
  • or even a visualization. 

Basically, anything that makes someone else say wow, I need to link to this can work. For example, a few years ago I published this case study of how I increased my blog’s conversion rate. 

The hook, in this case, was a specific case study that people could reference. I also wrote about a unique strategy in that case study, call the content upgrade, which was another hook. 

And because my page wasn’t just high-quality content but included several hooks, lots of people have linked to that post. SEO for beginners 2021 Now that your epic content is ready to go, it’s time for 

  •  step number 3
  •  keyword-optimize your content. 

On-page SEO has changed a lot over the last few years. 

Blog post

Back in the day, keyword optimization was all about stuffing your page with keywords. But that doesn’t really work anymore. 

Instead, the goal of on-page SEO today is to give Google context about what your page is all about. Yes, you still wanna use keywords on your page. But you also need to help Google understand your pages’ overall topic.

 Here’s how to do it. Your first step is to include your target keyword in a few important places on your page. That way Google can understand that your page is about that

 specific term. Specifically, 

  • In your title tag
  • In the first 100 words of your page
  • In your image ALT TEST
  • IN AN H1 TAG
  • IN AN h2/H3
  • IN THE LAST 100 WORDS OF YOUR PAGE

you wanna add your keyword to these areas of your page.

 Next, it’s time to give Google more context about your page. And the best way to do that? 

LSI keywords. LSI keywords are words and phrases that are closely related to your target keyword. Put another way, 

they are terms that tend to show up next to your keyword around the web. For example, if your target keyword was 

fresh prince,

 LSI keywords would be terms like this. And when Google sees these LSI keywords on your page, 

it makes them say we’re confident that this page is actually about that topic. You can find these LSI keywords by searching for your keyword and then scrolling to the bottom of the search results. 

The bold suggested keywords here usually make great LSI keywords. Then sprinkle in a few of these LSI keywords on your page and you’re good to go. With that, let’s dive right into 

step number four, 

  1. optimize your content for users.

 Back in the day, Google would rank pages based almost 100% on who had the most backlinks. Yes, backlinks are still important. 

And I’ll show you exactly how to build backlinks in the next step. But to rank in Google today, backlinks aren’t enough. search engine optimization techniques  Your content also needs to be optimized for users. That’s because Google pays very close attention to how people interact with your site in the search results. And if they notice that people are clicking on your site and then quickly heading back to Google,

 they’ll downrank you. Boring, next! But if they see users sticking on your page, that’s a sign that you’re giving Google searchers what they want. This is awesome! And you’ll usually get a rankings boost. 

With that, here’s exactly how to optimize your content for users so they stay on your page. First, structure your content so people start getting actionable info ASAP. In other words, you don’t wanna start your post off with a long explanation about why the topic is important, 

that’s only gonna make people bounce. Instead, use a short intro, then get right into the steps, tips, recipes, workout plans, or whatever you’re gonna cover in your post. For example, in this post from my blog,

 I don’t get into a long backstory about why SEO is important. Instead, I have a brief, five-line intro, then it’s time for the first strategy. Next, 

make sure that your content’s design is on point. Studies show that people largely judge your site based on a design first and content second. So if your site looks like this, you can expect a really high bounce rate.

 Now that doesn’t mean that your site needs to win any design awards. Or look fancy. In fact in my experience, a simple design tends to work best. For example, if you look at this post, there’s nothing remotely fancy about it. 

But it does have a clean design that makes it easy to read and skim. Which leads us to our last step,

 step number 5, 

build backlinks. Are backlinks still important for SEO? Yeah. In fact, Perficient Digital has been tracking the importance of backlinks over the last three years. And they found that links are basically just as important today as they were since they first started tracking them.

 And if you follow the steps so far by creating epic content, optimizing it for users, and adding hooks, you already have a strong foundation for building backlinks. It’s just a matter of getting your content out there to actually build those links. And the best way to do that? Broken link building. In fact, I used broken link building to get this link from a super authoritative website. Here’s how it works. First,

 find a broken link on a page that you wanna get a link from. I personally use the helpful Check My Links extension for Google Chrome, SEO for beginners 2021 which is free. It automatically crawls all of the links on a page and IDs broken links.



FIND A REPLACEMENT

 Next, you wanna find a post on your site that will make a good replacement for the dead link. For example,

 I recently found a broken link on this page and after looking through my site, I found this post that would be a pretty good replacement. Now it’s not a one-to-one match to what the person linked to but it’s close enough. Finally, 

reach out to the person 

that runs that site and ask them to swap out the dead link for a link to your content. Now, for this process, you can definitely work with an email script as you send these out.

 But I definitely don’t recommend sending out the same generic email to 100 different people. In fact, an outreach study that

 I recently did with Pitchbox found that personalized emails got 32% more replies than emails that used the same exact pitch for everybody. For example, 

you can see that this broken link-building email that I recently sent out is super personalized. Now before we close out this SEO tutorial, I wanna show you a quick

 

 

Just head over to a subreddit where your target audience hangs out and takes a look at the topics that people are talking about. 

You can even pop these topics into AnswerThePublic to find long tail versions of these topics. Finally, head over to explodingtopics.com.

 This is another free tool that bubbles up trending topics in industries like tech, health, fashion, marketing, and more.

 And because these topics are relatively new, the keywords that people use to find information on them aren’t usually that competitive.

 So once you have at least three keywords ready to go, it’s time for

 

 

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hey everyone my name is aayat atozbrother.com which is an English blog. In this blog, along with the information related to Blogging, you will get all other types of information available in the English language!

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