In order to get a website page rank higher on Google for a particular keyword, you must expert two components of SEO, ON Page SEO and Off Page link building. Generally, ON Page SEO entails optimizing the structure of a webpage in a way which makes it simpler for the web crawlers sent out through the likes of Google for finding and associating the page with your desired keyword(s).
When it comes to ON Page SEO, a few factors are more vital than others. In this post we will discuss about the most critical factors, as well as the little tweaks which will set your webpage apart from the competition.
The Process of On Page SEO:
- Make your website accessible to search engines: If a search engine can’t find your website, you can optimize everything you want but it will never appear. But if you are using a content management system (CMS) like WordPress you can quickly double check that your site is crawlable via logging into the WordPress portal and choosing Privacy under the Settings tab. When you are in the privacy settings, ensure the “Allow search engines to index this site” option is selected in the Site Visibility heading. To confirm that your site is being crawled, log in to the Google Webmaster tools whether you are using WordPress or not.
- Body: It’s important to include your keywords into the body of your content at least four times because Google is becoming more contextual, therefore an exact keyword string is not required for entire four instances. Ensure, your targeted keyword appears at least one time of those four times. Keep in mind that the keyword density in your content not more than 1.5 %.
- Images: Pictures on the page is equal to one thousand words so that images are essential to explain what you want to say. Ensure that keywords are in the “alt” tag of the image, as well as give name to your image for matching your keywords, for example keyword.jpg.
- Page Title: The page title is what displays up in the tab whatever web browser you are running. It displays the full page title when you hover over the tab. Basically, you should have the page title set to, “insert the exact keyword here | yourwebsite.com”. Also be careful, because the page title is what will be showed as the title to your search engine result.
- Meta Description: This is what displays after the title of your page in the search results. A meaningful meta description can improve the search traffic of your website. It’s also vital for your keyword to be present in your meta description but keep in mind that the description does not exceed 156 characters in length.
- H1 Tag: The H1 tag is different from the title tags, we discussed previously. It’s too important that the keyword be in the h1 tag, just like the title, mentioning your keyword at the front of the tagged text is ideal. Try to use the keyword once in the h1 tag, twice if it’s essential, but never three times.
- URL: You should try to have your targeted keyword in the slug of the URL for example: http://www.abc.com/keyword (where the keyword is the slug) or even better, http://www.mykeywordvariation.com/keyword. It’s best practice to use the standard characters in the URLs; numbers, meaning letters, and dashes (-) in place of spaces.
- Rel Canonical: This step is a bit more confusing. This tag is necessarily the web friendly way for giving credit to the original page where your content was published. Simply set the rel canonical to the page you are publishing that tells the search engines that you are the originator of the content, if your content is completely original.
- Linking: Linking internally to within your website, and to another highly relevant sources on the web not only helps the users to content they may be interested in, thus giving more insight into a topic or to confirm a source for credibility, but also helps your SEO! When you do link in your content within your website, ensure to include the keyword for which the page is optimized in your hyperlink so that it’s clear where the users are going.