Off-page SEO contains anything you do to improve search engine traffic and results like incoming links, trust building, social media, blog promotions, videos, media releases, comments and more. You can use all of these strategies to help build traffic to your website and thus your conversions.
- Comment on Blogs and Forums – Although you are not allowed to link to and return to your website, your comments on blogs and forums are not visible – especially today when most people use Google’s screening processes to find you through your profile.
- Social Media Posts and Promotions – When writing blog posts or publishing anything on your blog use social media to promote it. Not only will you get more traffic to your posts, you will get more links to your website through your regular social media promotions.
- Create Conversations – Provide conversations in blogs, podcasts, and more. If you have more authority to build conversations, more links will return to your website and products, and people will know more about you.
SEO on the page
The on-page SEO contains whatever you do on your website to ensure that you get more traffic to your website with search engines without paying anything on the road. Creating fully customized pages is as easy as adding a little extra effort.
- Publish Targets – If your content is high quality, unique, and relevant to your audience, this will help them find you. They will look up the words in this content and post them on your pages.
- Topics for Pages – Using rich keywords and keywords for your website, including your blog posts, will help search engines find you. And words will be something your audience will focus on as they scan your page.
See Grammar and Spelling – You want people who visit your website to believe you have authority over a topic in your niche. Therefore, it is important to double check your system and spelling.
- Get Your Site Right – Within images, articles, descriptions and more, there are ways to use metatags to provide search engine indexes for a topic on your blog or website. Use them well to explain the pictures and the story, so that your audience can find you.