Google Analytics is Google’s free website analytics tool that provides basic analytics and statistics for search engine optimization and marketing purposes. The service is available to anyone with a Google Account.
It is a free web medium analytics service provided by Google to track and report website traffic. Launched by Google in November 2005.
It is now the most widely used web analytics service on the Internet. Combined with AdWords, users can now be guaranteed online campaigns by following the landing and conversion page (objectives). Objectives may include selling,
leading production, viewing a particular page, or downloading a specific file.
Its analysis can see pages that are not performing well in ways such as visualization, where visitors appear, how long they stay on the website and in their site.
E-commerce reports show site transactions, revenue, and many other commercial-related metrics. On September 29, 2011, It introduced Real Time analytics,
which gives the user an understanding of visitors to the site’s current location. User can have up to 100 site profiles. Each profile is usually associated with a single website.
It also offers a variety of advanced features that include custom guest classification. There may be e-commerce reporting that can track sales activity and performance.
Restricted to sites with less than 5 million page viewers per site without being linked to the AdWords campaign.
Google Analytics features include the following:
• Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer.
• Custom reports.
• Email sharing and communication.
• Subdivision analysis of subsets, such as conversion.
It is delivered to small and medium-sized marketing websites. The service has limitations that make it uneven on complex websites and large businesses. For example,
because it depends on cookies, the system is unable to collect data for disabled users. Google also uses examples in this report rather than analyzing all available data.
In addition, some security experts have raised concerns about privacy issues with Google Analytics. With the Google Analytics Dashboard,
users can collect information from people whose websites link to social networking sites such as Facebook and Twitter.
It automatically separates traffic from search engines when the target URL comes from its list of known engines and has a search term identified at that URL.
Both search and paid search engine traffic is included in this group. This is known as Search Engine Traffic.
In addition, Google Analytics for Mobile to be used on mobile websites. The Mobile Package contains third-party tracking codes that use PHP,
Java Server Page ASP, or Perl for its third-party language server. However, many ad filtering programs and extensions and mobile apps Disconnect Mobile can block Google Analytics Tracking Code.
This prevents some traffic and users from tracking and leads to holes in the data collected. These restrictions are considered to be limited to only a small percentage of visits.